Brand Monetizer
Turn Anonymous Site Traffic Into Leads.
BEST-IN-CLASS IDENTITY RESOLUTION
Getting Prospects: What's the Problem?
In the wake of tightened spam triggers, heightened data privacy concerns, and the termination of site cookies by major search engines, capturing potential customers has only gotten more difficult.
96% of site visitors are anonymous
Retargeting is up to 10x more effective than display ads
Retargeting can increase site traffic
Retargeting can increase conversions by more than 3x
Retargeting lowers CPC and CPA
THE SOLUTION
Convert Anonymous Site Traffic into First-Party Data Leads
WHAT WE OFFER
What Our Prospect Hub Does
Zero-Party Data
Data that a customer shared actively and freely with you.
First-Party Data
Data collected directly by your company about customers when they interact with you.
Second-Party Data
First-party data another company shares with yours and which you have contractual permission to use.
Third-Party Data
Aggregated data from other sources that the customer may not have given consensually.
The Process
How Prospect Hub Works
Brand Monetizer
A PIXEL COLLECTS SITE VISITORS’ IP ADDRESSES
THE IP ADDRESSES ARE SENT TO A IDENTITY RESOLUTION GRAPH POWERED BY OUR
WORLD-CLASS DATA CO-OP OF OVER 200,000 COMPANIES
FIVE CO-OP MEMBERS MUST VERIFY THE DATA
30% OF SITE VISITORS ARE RESOLVED INTO LEADS (FIRST-PARTY DATA). IF FEWER
THAN FIVE CO-OP PARTNER VERIFICATIONS ARE USED, BAD DATA WOULD SLIP
THROUGH, COMPROMISING EMAIL CAMPAIGNS.
THE “RESOLUTIONS” (LEADS) ARE PLACED IN A CSV FILE (EXCEL, ETC.)
B2B TAB FOR COMPANY-OWNED DEVICES
B2C TAB FOR PERSONAL DEVICES
EMAIL TAB FOR ONLY EMAIL ADDRESS RESOLUTIONS
What Prospect Hub Collects
B2B
NAPE data (Name, Address, Phone, and Email)
Personal and company LinkedIn page/account
Job title, seniority, and department
Primary industry, company revenue, number of employees, & SIC #
Referring domain (How they got to the site)
Pages visited
B2C
NAPE data (Name, Address, Phone, and Email)
Homeownership, marital status, gender, age, number of children, income range, & net worth
Referring domain (How they got to the site)
Pages visited